Nooks, a pioneer in AI-driven sales automation, announced the launch of its AI Sales Assistant Platform (ASAP) after securing $43 million in Series B funding. Led by Kleiner Perkins with participation from Lachy Groom and Tola Capital, this round brings the company’s total funding to $70 million.
With 3 million inside sales representatives in the U.S., the industry faces the challenge of balancing low-leverage tasks with strategic selling. Nooks aims to automate time-consuming tasks such as online research, email prospecting, and dialing contacts, allowing sales reps to focus on high-value activities that drive pipeline growth.
Empowering Sales with AI, Not Replacing It
Nooks CEO Dan Lee emphasized the company’s stance on AI: “We believe sales is fundamentally human, and AI will empower reps—not replace them.” The Nooks AI Sales Assistant Platform focuses on streamlining the pipeline generation process, helping sales teams double or triple their output within days of adoption.
Nooks AI Sales Assistant Platform (ASAP) Capabilities
The platform includes several AI assistants designed to increase efficiency and output:
- AI Dialing Assistant: Automates phone research, skips answering machines, leaves voicemails, and suggests optimal call times, increasing call volume and conversations by 2-3x.
- AI Coaching Assistant: Transcribes and scores calls, simulates prospect conversations, and helps teams work and train together in a Virtual Salesfloor.
- AI Prospecting Assistant: Eliminates research time by building prospect lists, identifying buying signals, and drafting emails.
Nooks integrates with popular sales tools like Outreach, Salesloft, Gong, HubSpot, Salesforce, and various data tools, driving faster ROI for sales teams.
Strong Customer Traction and Growth
Following its $22M Series A in April, Nooks has experienced 4x year-over-year revenue growth. Leading organizations like Seismic, Fivetran, Amplitude, Modern Health, and Verkada use Nooks to power their sales efforts, with over 70% of their pipeline sourced through the platform.
Mamoon Hamid, Partner at Kleiner Perkins, highlighted the company’s impact: “Nooks is bringing AI to sales in a human way, empowering thousands of reps.” Alyson Watson, CEO of Modern Health, echoed this sentiment, noting that her team attributes over 70% of their sales pipeline to Nooks.
