Mobly Raises $2.5 Million Seed Round to Revolutionize B2B Lead Capture


Mobly, a mobile software company, has announced a successful seed funding round of $2.5 million led by Peterson Ventures, along with VITALIZE Venture Capital, Peak Ventures, Tenzing Capital, Upstream Ventures, and Service Provider Capital, among others. Taylor Jones from Peterson Ventures will join Mobly’s board of directors, and Caroline Casson from VITALIZE Venture Capital will act as a board observer.

This funding will enable Mobly to expand its go-to-market operations, enhance its engineering team, and accelerate the development of new enterprise features and capabilities.

Founded in 2023, Mobly aims to bring mobile software innovation to the sales acceleration market. With nearly 40 customers, including enterprises, Mobly offers a mobile-first SaaS application that simplifies lead capture and qualification for B2B companies at events. The app allows users to capture contacts, enrich lead information, and seamlessly sync data with CRM or marketing automation platforms for immediate sales follow-up.

Traditional lead capture processes at events are costly, manual, and time-consuming. Mobly’s solution eliminates the need for expensive badge scanners and streamlines the process of capturing and enriching leads, reducing the time from weeks to seconds.

Taylor Jones from Peterson Ventures praised Mobly for addressing the challenges faced by marketers in getting qualified leads to sales teams promptly, especially after events. He emphasized Mobly’s ability to make lead capture more efficient and cost-effective, enabling companies to see a faster return on investment from their field strategies.

Caroline Casson from VITALIZE Venture Capital highlighted the lack of innovation in mobile sales acceleration and expressed confidence in Mobly’s potential to redefine lead capture and qualification for event marketers.

Zach Barney, co-founder and CEO of Mobly, emphasized the customer demand for simplifying the lead qualification process and praised the funding round for enabling continued innovation to accelerate marketers’ speed to lead.

The Mobly app is currently available for both Apple iOS and Google Android users. To learn more and see a demo, visit or meet the Mobly team at the B2B Marketing Exchange in booth #114.

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