memoryBlue, a leading provider of outsourced sales development services, has announced the acquisition of Operatix, a sales acceleration services provider for B2B technology companies based in London, UK, with additional offices in the US and Singapore. The strategic merger brings together two market leaders in the industry to offer a global solution to customers and create more growth and career opportunities for employees. The co-founders of Operatix, Aurelien Mottier and Robert Westell, will take on significant leadership roles in the combined company alongside memoryBlue’s existing management team.
The acquisition marks a significant milestone for memoryBlue, as it expands its reach and capabilities to serve technology clients worldwide across North America, LATAM, the public sector, EMEA, and APAC. The combined company aims to drive high ROI for clients’ new business development efforts with its outsourced delivery model and local access to key global markets.
With the merger, memoryBlue and Operatix will offer comprehensive worldwide coverage with over 20 languages and a team of 750+ employees, positioning themselves as the go-to partner for B2B technology companies seeking to accelerate their revenue and scale their sales operation globally. Operatix’s expertise in pipeline generation and sales technology combined with memoryBlue’s outsourced sales development services will enable them to deliver qualified leads and increase sales for their clients.
The integration plan following the acquisition will focus on enhancing service quality, expanding service offerings, and providing more professional growth opportunities for employees. memoryBlue is a portfolio company of Avesi Partners, a prominent private equity firm managing $880 million of equity capital.
By combining their strengths and resources, memoryBlue and Operatix are poised to become a dominant force in the sales acceleration services industry, offering top-notch solutions to B2B technology companies across the globe.