Mangomint, a leading salon and spa software provider, has announced a $35 million Series B funding round alongside the launch of new marketing automation features tailored for beauty and wellness businesses. Established in 2017, Mangomint has dedicated itself to boosting efficiency and leveraging automation to help independent salons and spas reduce costs, save time, and streamline operations. This latest development marks a significant step in Mangomint’s product strategy, now enabling small businesses to enhance their profitability through advanced marketing tools.
New Automated Flows Feature
Founders of Mangomint
Profitability Challenges for Small Businesses
In the U.S., half of small businesses fail within the first five years, and the salon and spa industry faces even greater challenges. With a net profit margin of approximately 8.4%, coupled with high operating costs, achieving profitability can be particularly daunting.
“From rent and facility expenses to product inventory, staff payroll, and marketing, salon and spa operating costs are exceptionally high,” said Daniel Lang, Co-Founder and CEO of Mangomint. “Our customers already benefit from cost savings using Mangomint, and with our new marketing automation features, we’re further helping them enhance profitability by attracting and retaining clients.”
Mangomint’s new Automated Flows feature builds on existing revenue-driving tools like Email Marketing, Memberships, and Packages. This feature uses event and activity-based logic to trigger a sequence of automated actions, including sending email or SMS marketing messages, client reminders, and internal notifications. Users can create customized communication and promotional flows to drive client retention and spending, ensuring a seamless client experience.
Examples of Automated Flows:
- Send pre-care instructions for waxing or laser services
- Request a service review one day after an appointment
- Send rebooking reminders via SMS six weeks after an appointment
- Cross-promote microneedling services to repeat clients who have spent a certain amount
- Encourage membership signups following specific service appointments
Investing in Automation for Greater Impact
With over 10 million appointments booked annually on its platform and more than $1 billion in annual sales in the U.S. and Canada, Mangomint is experiencing significant growth in the beauty and wellness sector.
The new funding will enable Mangomint to hire additional engineering talent to expand its automation-driven features and bring on more onboarding and support managers to sustain its high-quality customer service.
The Series B funding round was led by Altos Ventures, a Silicon Valley firm with extensive experience in fast-growing vertical software companies, with participation from Jason Lemkin’s SaaStr Fund and existing investor OpenView Venture Partners. Additionally, Mangomint secured $12 million in venture debt from Avidbank.
