Lucky Energy, the better-for-you energy drink brand, has successfully closed an oversubscribed $11.75 million Series A funding round led by Brand Foundry Ventures, with participation from Imaginary Ventures, Sapphire Sport, and Sugar Capital. This brings their total funding to $26.5 million since launching in late 2023.
The funds will fuel Lucky Energy’s rapid expansion, support strategic partnerships, and grow retail presence, with plans to enter major retailers by 2025. CEO and Founder Richard Laver emphasized the brand’s mission to disrupt the energy drink category with a “less is more” approach, empowering consumers to pursue their dreams.
The company has seen impressive growth, selling twice the category average, and aims to reach over 8,000 stores by year-end. Key hires from industry leaders, including Hamid Saify from Liquid Death and Aaron Sorelle from C4 Energy, are expected to further accelerate growth.
With a clean energy focus and innovative marketing, Lucky Energy is poised to challenge the $100B+ energy drink market.
