Ameba, a London-based AI startup specializing in supply chain insights, has secured $7.1 million (£5.3 million) in a seed funding round aimed at revolutionizing supply chain operations. Founded in 2023, the startup has developed an AI-driven platform designed to automate the extraction of data from various supply chain points, providing businesses with valuable insights into the origin and status of products.
The funding round was led by venture capital firm Hedosophia, with additional contributions from Anamcara and existing investor Visionaries Club. The fresh capital will enable Ameba to scale its operations and continue developing its platform to meet the needs of businesses across industries.
Addressing Supply Chain Complexities with AI
Ameba’s co-founder and CEO, Cedrik Hoffmann, highlighted the challenges that brands face in managing their supply chains, particularly as they navigate rapid consumer demand shifts and the need for faster, more cost-efficient, and sustainable operations. He pointed out that many large fashion brands still rely on outdated tools like Excel and communication methods such as email or WhatsApp to manage their supply chain data.
“Brands today face intense pressure to meet rapid shifts in consumer trends while delivering on expectations for fast, low-cost, and sustainable supply chains,” Hoffmann explained. “With Ameba, we’re turning supply chains from bottlenecks into engines of growth.”
Ameba’s AI platform is designed to streamline supply chain operations by automating data extraction, which offers businesses a clearer view of their product sourcing and tracking processes. This not only enhances transparency but also helps brands optimize their operations, reducing delays and improving overall efficiency.
Backing from Visionaries Club and Industry Experts
Isabella Yamamoto, principal at Visionaries Club, commented on the increasing complexity of modern supply chains and the potential for Ameba’s AI platform to offer a solution. “We’ve seen immense downward pressure on supply chains across all industries, with organizations fighting against increasing complexity and fragmentation in their supplier base,” she said.
Yamamoto added that after extensive discussions with supply chain owners, Visionaries Club was convinced that Ameba’s founders, Hoffmann and co-founder Craig Johnston, possess the expertise to build a disruptive business capable of eliminating supply chain fragmentation and giving brands a competitive edge.
The funding round reflects growing investor confidence in AI technologies that address critical supply chain issues, which have become more pronounced in recent years due to global disruptions and evolving consumer expectations.
Transforming Operations with AI
With this new investment, Ameba plans to expand its platform’s capabilities, making it accessible to more businesses looking to modernize their supply chains. The company aims to support brands as they transition from traditional, manual processes to more automated, AI-driven solutions that can adapt to the rapidly changing marketplace.
Ameba’s long-term vision is to become a key player in the AI-driven transformation of supply chain management, offering businesses tools that not only increase efficiency but also enable them to keep pace with evolving consumer demands. The startup’s platform will help brands enhance their supply chain visibility, manage risks, and ultimately drive growth in a competitive environment.
This latest funding milestone positions Ameba to continue its mission of reshaping supply chains through the power of AI, allowing businesses to unlock new levels of productivity and operational excellence.
