Knit, a fast-growing AI-driven platform transforming the consumer research space, has secured $9 million in a fresh funding round. The company, which has already partnered with prominent brands like T-Mobile, NASCAR, WNBA, Mars Wrigley, Overtime, and JBL, is making waves in the insights industry by speeding up the research process. This latest funding round was led by Revolution’s Rise of the Rest Seed Fund, alongside new backers such as Osage Venture Partners, GFT Ventures, Visible Ventures, and Massive Ventures, with continued support from existing investors like Silicon Road Ventures, Felton Group, and Alumni Ventures.
Knit aims to solve a persistent problem for researchers: the time-consuming process of gathering and analyzing consumer data. Its platform enables users to perform both quantitative and qualitative research quickly, producing agency-level insights in a fraction of the time traditionally required. Over the past year, Knit has experienced substantial growth, bringing on more than 30 enterprise brands and boosting its annual recurring revenue by five times.
The newly raised capital has already been put to use with the launch of Report-Ready Insights, a groundbreaking feature designed to further streamline the research process. This AI-powered tool allows businesses to run high-quality research while reducing the manual effort needed, giving users the ability to generate comprehensive, stakeholder-ready reports in just days.
Knit’s approach blends human expertise with advanced AI technology, creating a research process that is both faster and more tailored to the unique needs of businesses. Instead of relying on generic, off-the-shelf AI solutions, Knit’s platform allows researchers to direct the AI, ensuring more customized and actionable insights. This approach not only speeds up research but also provides a level of accuracy and detail that businesses need to make informed decisions.
Aneesh Dhawan, Co-Founder and CEO of Knit, emphasized the company’s mission to make the research process more efficient: “At Knit, our goal has always been to make researchers’ jobs easier. With Report-Ready Insights, we’re able to take the most labor-intensive parts of the research process off their plates, allowing them to deliver high-quality insights to their stakeholders quickly and affordably.”
Co-Founder and CTO Raahish Kalaria highlighted the platform’s unique approach: “The market is filled with ‘off-the-shelf’ AI analysis tools, but they often generate generic outputs that still require significant manual effort to be useful. Knit’s solution is different because it starts with the human researcher and builds from there.”
Knit’s innovative platform has earned the trust of major investors who see the company as a leader in the fast-growing consumer insights industry. David Hall, Managing Partner at Revolution’s Rise of the Rest Seed Fund, praised Knit’s potential: “We’ve been impressed by Knit’s rapid adoption among leading brands. Their innovative approach to AI-assisted research clearly resonates with the market, and we’re excited to support their continued momentum.”
Osage Venture Partners, another key investor, also expressed enthusiasm for Knit’s growth trajectory. Sean Dowling, Managing Partner at Osage, remarked: “Knit is changing the game on how brands gather and act on consumer insights with remarkable speed and precision. Their AI-driven platform stands out in a crowded market, and we’re excited to be part of their journey as they continue to innovate.”
Silicon Road Ventures, another backer, lauded the company’s ability to quickly secure partnerships with top brands and deliver meaningful insights. “Knit’s deep understanding of its customers and the broader market is a major reason for its success. Their researcher-driven AI is pushing the boundaries of what’s possible in consumer insights,” said Ross Kimbel, Managing Director and Partner at Silicon Road Ventures.
Knit’s ability to form strong partnerships with top brands has been key to its rapid growth. The company recently partnered with Mars Wrigley to showcase their customer research innovations at the Corporate Research Conference (CRC) in New York. Knit will continue to demonstrate its thought leadership in the industry when it presents alongside T-Mobile at The Market Research Event (TMRE) in October 2024.
These partnerships underscore Knit’s growing influence in the insights space, as it continues to shape how businesses gather, analyze, and act on consumer data. With a focus on speed, accuracy, and usability, Knit’s platform is designed to help brands make smarter decisions faster, positioning the company as a leading force in the consumer research industry.
With the launch of Report-Ready Insights, Knit is poised to make an even bigger impact on the industry by enabling brands to generate agency-quality research quickly and affordably. This new tool, combined with the company’s unique approach to AI, is setting a new standard for consumer insights.
As Knit continues to expand its product offerings and customer base, the company is well-positioned to drive innovation in the industry. Backed by strong investor support and a growing list of enterprise clients, Knit is paving the way for a future where research is faster, more efficient, and more impactful.
By focusing on what matters most to businesses—speed, precision, and actionable insights—Knit is changing the way brands approach consumer research, and its growth trajectory shows no signs of slowing down.
