InvestBev Secures $50M Facility from Victory Park Capital to Boost Adult Beverage Industry Investments

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InvestBev, a Chicago-based private equity firm specializing in the adult beverage industry, has secured a $50 million facility from Victory Park Capital. This facility, which may expand to $100 million in the future, aims to provide non-dilutive debt capital to whiskey brands, distilleries, and asset managers, utilizing whiskey barrel collateral.

Founded in 2015 by Brian Rosen, InvestBev offers comprehensive support to beverage brands throughout their growth journey, from incubation to acquisition. This support includes strategies for growth and acceleration, sales and marketing, retail distribution operations, insurance, and capital provisions, including both equity and credit lending.

Recently, InvestBev unified its affiliated entities – InvestBev, Sprout Beverage, Algoma Capital, and BevStrat – into a single, full-service company. With $200 million in assets under management and an additional $100 million in private credit through InvestBev Private Credit, the firm provides robust support for adult beverage brands at every stage of development.

InvestBev’s current portfolio includes notable companies such as JuneShine, Ten to One Rum, Thomas Ashbourne Craft Spirits, and Cann Social Tonic. The new facility from Victory Park Capital will further bolster InvestBev’s ability to support these and other brands, facilitating their growth and market expansion.

Brian Rosen, founder of InvestBev, commented on the new facility, highlighting its potential to drive substantial growth and innovation within the adult beverage sector. This funding will enable InvestBev to continue its mission of supporting beverage brands with the resources they need to thrive in a competitive market.

InvestBev’s strategic move to unify its services and secure additional funding underscores its commitment to fostering growth and innovation in the adult beverage industry, positioning the firm as a key player in this dynamic sector.

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