Immi, the world’s first low-carb, high-protein, and 100% plant-based instant ramen brand, has announced the closing of a $10 million Series A funding round. The funds raised will be used to hire key leadership roles, expand its product offerings, and increase retail distribution. The round was led by Touch Capital, with participation from celebrity investors, including Naomi Osaka, Usher, Apolo Ohno, David Grutman, Kygo’s Palm Tree Crew, and Gryffin.
Immi has seen significant growth over the past two years, with strong online demand across its website, Amazon, and other online wholesale channels. The brand has expanded into retail channels, including Whole Foods, and plans to use the funding to scale the business to support online and retail demand. This will involve hiring key leadership roles to support retail sales, operations, finance, product, and growth.
Immi’s Co-Founders Kevin Lee and Kevin Chanthasiriphan said, “This new raise is a huge milestone for immi as it enables our team to further improve the quality of our products, expand retail distribution, bring down prices, and continue broadening access to nutritious and delicious Asian American food.”
The financing will also support immi’s product development research as the brand plans to launch a series of new permanent and limited-time flavors, as well as co-branded partnership flavors. The investors in this round include Siddhi Capital, Gold House Ventures, Anti Fund, Harizury, Lab Capital Advisors, CAA’s Co-Head of Basketball, Lynja, Lauren Kleinman, Theresa Kang, and CEOs or Co-founders of other companies.
Immi’s Co-Founders Kevin Lee and Kevin Chanthasiriphan grew up immersed in the farms and noodle stalls of their Taiwanese and Thai family food businesses and created immi after seeing their families suffer through chronic health conditions from unhealthy diets. Since launching in January 2021, immi has grown over 6x, sold out 7x, and launched in retailers including Whole Foods, Wegmans, and The Fresh Market, with additional doors opening this year.