Aim, a Houston-based health tech startup has raised $1.3 million in initial funding ahead of an app launch slated for 2023.
Erik Korem, Aim7’s founder and CEO, verified to the Houston Business Journal that the funding was completed in early November 2022. Previously, the company had been functioning on a $600,000 pre-seed raise, according to Korem.
Angel investors led the round, which included Brent Smolik, former CEO of Noble Midstream Partners, former president and COO of Noble Energy Corp., and a current Marathon Oil Corp. (NYSE: MRO) board member; Freddie Kitchens, former Cleveland Browns coach; and Houston influencers Ted and Dede Raad. According to Korem, pre-seed investors included Rick Smith, former general manager of the Houston Texans, and former Olympian Veronica Campbell-Brown.
Following the $1.3 million investment, the company intends to release the software on the marketplace in mid-2023, though the specific date is currently unknown.
Based on user surveys and data from wearables, Aim7 gives individualized recommendations for physical and mental health best practices. According to Korem, the company already has a working integration with the Apple Watch.
Korem, a sports scientist who previously worked on athlete performance for Florida State University’s football team, said the software’s recommendations would be provided by a network of professional physical and mental health practitioners he personally recruited after the app constructs a user profile based on data it collects.
Korem developed the Aim7 concept after realizing that data without context, such as that offered by Apple or Garmin watches, does not benefit users. After a seven-day period for the Aim7 program to log the consumer’s habits, his team applied artificial intelligence to aid those recommendations.
