Heyday Health Raises $12.5M in Funding


Heyday Health, a Cambridge, MA-based virtual-forward value-based care provider focused on Medicare and dual-eligible patients, has raised $12.5 million in a recent funding round.

Key Details of the Funding Round

  • Total Funding: $12.5 million.
  • Key Investors: Gradient Ventures, Lionbird, Great Oaks Capital, and Kate Ryder.

Company Overview

Heyday Health was founded in 2020 by Bobby Shady, Dr. Nupur Mehta, and Sarafina Midzik. The company focuses on providing personalized, value-based care to Medicare and dual-eligible patients through a combination of in-home and virtual services.

Heyday Health’s Care Model

Heyday Health employs a virtual-forward care model that begins with a comprehensive assessment of patients’ physical, behavioral, and social health, conducted in the comfort of their homes. Key aspects of their model include:

  • 24/7 Access to a Care Team: Each patient is assigned a dedicated care team consisting of a physician, a nurse practitioner, and a Health Ally. This team collaborates closely with patients, family members, and caregivers to optimize health outcomes.
  • Multidisciplinary Approach: The care team includes behavioral health specialists and clinical pharmacy providers to manage behavioral health conditions and complex medication regimens.
  • Personalized Care Plans: The care team designs and manages individualized care plans tailored to the unique needs and experiences of each patient.

Strategic Use of Funds

The funds from this round will be used to:

  1. Expand Geographical Reach: Heyday Health plans to expand its services into the Cincinnati/Dayton area in Southwest Ohio and the Louisville area in Kentucky.
  2. Consolidate Position: Strengthen its presence and operational capabilities in existing and new markets.

Impact and Future Plans

Heyday Health aims to create a scalable model that can be replicated across different regions. By starting in geographies that provide a model for the rest of the nation, Heyday Health has successfully cared for thousands of patients and is now poised to expand its impact further.

Founder’s Vision

Bobby Shady, co-founder of Heyday Health, expressed his enthusiasm about the company’s progress and future plans, stating, “We set out to do this not only in major metropolitan areas but starting in geographies that could offer a model for the rest of the nation. Three years onward, Heyday has enjoyed the privilege of caring for thousands of patients and is humbled by the opportunity to expand our impact.”

What we think

With the recent funding of $12.5 million, Heyday Health is set to enhance its value-based care model and expand its services to new regions. The company’s comprehensive, patient-centered approach and commitment to integrating in-home and virtual care uniquely position it to improve healthcare outcomes for Medicare and dual-eligible patients across the United States.

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