FeedbackNow, a global leader in operational analytics for physical spaces, has secured Series A funding in a round led by Motivate VC, Uncorrelated Ventures, and AI Growth Capital Partners. The investment group acquired FeedbackNow from Forrester, with Steve Peltzman, a former Forrester executive, stepping in as the company’s new CEO.
With the fresh capital, FeedbackNow is also launching a new platform that integrates data from a wide range of sensors, designed to monitor real-time activity in locations such as airports, hospitals, stadiums, and convenience stores. This platform processes and normalizes data, offering businesses detailed insights into customer traffic, labor efficiency, and revenue optimization through advanced analytics and predictive tools.
“We’re well known for the feedback buttons you see in airport bathrooms, but the capabilities of our platform go much further,” said Steve Peltzman, CEO of FeedbackNow. “Our expansion into healthcare and retail has revealed enormous opportunities for businesses to use real-time data to improve efficiency and customer satisfaction across a variety of environments.”
FeedbackNow’s platform has already made a significant impact in the healthcare sector, which has become its fastest-growing vertical. As hospitals face labor shortages, particularly in nursing staff, the platform is being used to optimize workflows and enhance patient experiences. Tim Woodward, Associate Vice President of Environmental Services at Montefiore Health System, noted that the platform has elevated experiences at patient bedsides and other key touchpoints.
The company’s venture into AI-driven operational analytics also attracted attention from AI Growth Capital Partners. Rob May, Partner at AI Growth Capital, highlighted the importance of real-time data in the evolving AI landscape: “We see real-time data as a crucial asset for companies as AI adoption grows, and FeedbackNow is at the forefront of delivering this data to optimize physical spaces.”
With over 250 clients across 40 countries, FeedbackNow’s latest developments underscore its commitment to revolutionizing how companies monitor and enhance their operations in physical spaces, from retail environments to healthcare facilities. This funding round marks a new phase of growth as the company expands its reach and further enhances its platform’s capabilities.
