Emma Lays Off 18% of Workforce Amid Realignment of Growth Expectations


Emma, an online mattress retailer, has announced plans to lay off approximately 200 employees, representing 18% of its global workforce. This decision comes as the company recalibrates its growth expectations for 2024 in response to challenging global economic conditions.

Reasons for Layoffs

  • Economic Conditions: Volatile global economic conditions have impacted the online and home sectors, prompting Emma to revise its business strategies.
  • Operational Challenges: The implementation of new operational and financial systems, aimed at supporting ambitious growth plans and maintaining high service standards, proved more complex than anticipated.
  • Revised Growth Projections: Due to these complexities and external economic factors, Emma has adjusted its growth projections for the year and restructured its organization accordingly.

Expansion and Retail Footprint

  • UK Expansion: Despite the layoffs, Emma continues to expand its retail presence. The company recently opened its first UK store in London’s Westfield White City shopping center.
  • Store Offerings: The new 3,035 sq ft store features an exclusive range of products available only in-store, along with Emma’s core range of mattresses and accessories such as pillows, duvets, toppers, and bed linen.
  • Future Plans: Emma intends to open additional stand-alone stores throughout the UK this year, aiming to enhance its retail footprint.

Product Availability

Emma’s products are currently available at major retail partners, including John Lewis and Furniture Village, in addition to its own stores and online platform.


Emma’s decision to lay off a significant portion of its workforce reflects the company’s need to realign its operations and expectations in light of current economic conditions. While the layoffs are a challenging step, Emma continues to focus on expanding its physical retail presence and enhancing its product offerings in the UK market.

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