DealOps has raised $7 million in a funding round led by Pear VC and General Catalyst, with participation from Depth VC, Elsa Ventures, Weekend Fund, Flex Capital, Allison Pickens, 20Sales, and industry experts from companies like OpenAI, Anthropic, Stripe, and Salesforce. The new capital will be used to grow the team, accelerate product development, and expand the company’s AI-driven pricing infrastructure tailored for both AI-native startups and enterprise sales organizations.

Founded in 2023 by former Stripe executives, DealOps operates out of Brooklyn, New York, and is quickly establishing itself as a key player in the evolving pricing technology landscape.

As pricing models evolve rapidly, moving from traditional flat-rate and seat-based approaches to usage-based, hybrid, and outcome-driven strategies, many sales teams struggle with outdated tools such as spreadsheets and slow CPQ systems. DealOps addresses these challenges by enabling revenue teams to implement new pricing strategies directly within their deal workflows without requiring engineering resources or causing delays.

Early users including Plaid and Airwallex have reported significant improvements, with quoting processes becoming up to ten times faster and average contract sizes increasing by about 30%, contributing to millions of dollars in additional revenue. DealOps has facilitated transactions exceeding one billion dollars through its platform to date.

Founder and CEO Spyri Karasavva highlights the company’s potential to become the definitive pricing system for modern go-to-market teams, ranging from emerging startups to large global enterprises.

Pricing leaders recognize DealOps’ impact; Maggie Bouscaren, Head of Pricing at Plaid, notes the platform’s ability to accelerate quoting while providing valuable feedback loops for continual improvement. Kathleen Estreich from Pear emphasizes that the founding team’s experience at Stripe uniquely positions DealOps to meet the complexities of modern digital pricing.