Datasembly, a Washington, DC-based leading provider of real-time product pricing, promotions, and assortment data for retailers and CPG brands, has successfully raised $16 million in Series B funding. The funding round was led by Noro-Moseley Partners and saw participation from Grotech Ventures, Topmark Partners, and Staley Capital.
Datasembly offers critical software and tools to major CPGs and retailers worldwide, and this new investment will support the company’s scalable growth and enable the rapid introduction of new tools to the market.
Despite the challenging economic climate, Datasembly has continued to experience growth and expansion, highlighting the high demand for its data and tools. The company’s value and unique offerings have attracted new investors, even during a period of cooling in the broader funding environment.
With a proprietary data collection engine that has captured over three years of data, Datasembly possesses one of the most comprehensive and actionable data sets in the market. While traditional market research platforms rely on manual data collection methods, Datasembly leverages competitive intelligence tools that provide CPGs and retailers with real-time pricing and product availability data, allowing them to stay ahead of the competition instantly.
CPGs and retailers require comprehensive and cost-effective data to make informed pricing, promotion, and assortment decisions, particularly in the face of inflation and supply chain challenges. Datasembly’s solution stands out as it collects and normalizes billions of data points on a weekly basis, empowering effective decision-making for its customers.
Datasembly continues to lead the industry by collecting and harmonizing retail product data at scale, unlocking new levels of analysis and optimization that were previously inaccessible. The company recently introduced a Product Matching service, which offers the largest and highest-quality product match database, providing instant clarity on the competitive product landscape.
Datasembly’s proprietary match maintenance engine solves the difficult challenge of keeping product matching collections up to date, ensuring real-time product transparency for clients across online and brick-and-mortar retailers.
The funding secured in the Series B round will enable Datasembly to further enhance its offerings, support its clients with invaluable insights and competitive information, and solidify its position as a leader in the market.