Dalia, a recruitment marketing automation platform that helps employers get more qualified applicants for less, announced today that it has completed a $5 million Series A round. Lewis & Clark Ventures led the round, with participation from Paul Forster’s family office, the co-founder and former CEO of Indeed, SaaS Ventures, FJ Labs, Remarkable Ventures, and others. The funds will be used to expand the company’s product suite, which maximizes career site conversion rates in order to make recruitment marketing budgets more efficient, as well as to invest more in sales and marketing.
Since its inception in 2019, Dalia has streamlined recruitment marketing by assisting employers in reaching and converting lost job seeker traffic at scale through hyper-personalized engagement.
It is now the preferred recruitment marketing automation solution for mid-market and enterprise businesses such as Compass Group, Ryder, Valvoline, Brink’s, Baptist Health South Florida, PeopleReady, and many more.
Employers can use Dalia to capture job seekers who visit their career sites but do not apply, and then re-engage them through highly relevant email and text job alerts to increase apply rates. Dalia is fully automated, integrates with existing ATS and CRM platforms, and can be deployed in a matter of days.