Dae Hair, a hair care company based in Phoenix, Arizona, has raised $8 million in Series A funding.

Verity Venture Partners led the round, which brought the company’s total funding to $10.6 million, with participation from Digital Brand Architects, Whitney Port, Aimee Song, Christine Andrew, and Willow Growth Partners.

The funds will be used to expand operations and become a hair care authority, raising awareness beyond its existing fan base.

Dae, founded by Amber Fillerup, is a clean and vegan hair care brand that offers shampoos and conditioners, as well as multi-tasking styling and treatment products.