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Creatio Raises $200M at $1.2B Valuation for No-Code CRM and Workflow Platform

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Creatio, a prominent no-code CRM and workflow automation platform, announced the successful closing of a $200 million funding round. This significant investment was led by Sapphire Ventures, with participation from StepStone Group, as well as existing investors Volition Capital and Horizon Capital.

Company Vision and Market Need

Creatio, co-founded and led by CEO Katherine Kostereva, aims to address the needs of approximately 1.7 billion knowledge workers worldwide by providing tools to automate workflows using no-code solutions. Kostereva emphasized the increasing demand for software amid a shortage of developers, highlighting the importance of no-code platforms in bridging this gap.

Unique Market Position

While there are numerous no-code tools available, Kostereva pointed out that Creatio was specifically designed for enterprise-scale operations. The platform offers comprehensive front-office solutions, including sales, customer relationship marketing, and service management processes, positioning itself against major players like Oracle, Salesforce, Microsoft, and SAP. However, Creatio’s smaller size allows for greater agility and responsiveness to market changes.

AI Integration and Advancements

Creatio is leveraging the current AI wave by incorporating a copilot for its CRM users and no-code creators. The platform’s AI features assist sales teams in scoring opportunities, generating emails, designing workflows, and converting text-based requirements into business rules. While machine learning has been a part of Creatio’s offerings for some time, the introduction of generative AI has enhanced its capabilities significantly.

Growth and Efficiency

Despite being a bootstrapped company for a long period, Creatio has demonstrated a 50% year-over-year growth. This growth is attributed to the company’s capital-efficient operations and strategic vision. The new funding will enable Creatio to accelerate its AI capabilities, enhance its no-code features, and expand its partner ecosystem, which currently drives half of its business.

Investor Confidence

Rajeev Dham, Managing Director at Sapphire Ventures, expressed strong confidence in Creatio’s platform and team. He highlighted the platform’s flexibility, usability, and ability to deliver significant ROI and time-to-value for enterprise customers.

Future Prospects

With the fresh capital, Creatio is poised to scale rapidly, enhancing its product offerings and market presence. The company’s focus on cutting-edge technology and strong partner relationships is expected to drive its continued success in the competitive CRM and workflow automation market.

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