Robinhood is a popular financial services company that provides a mobile app and website for individual investors to trade stocks, options, exchange-traded funds (ETFs), and cryptocurrencies without paying traditional commissions or fees. The company was founded in 2013 and is headquartered in Menlo Park, California.
Robinhood’s mobile app and website have made investing more accessible and affordable for many people, especially younger investors who may have limited experience or capital to invest. The company’s user-friendly interface and educational resources help users make informed investment decisions.
Robinhood’s business model is based on earning revenue through margin trading, interest on uninvested cash balances, and selling order flow to market makers. The company has faced criticism for its practice of selling order flow, which some argue could lead to less favorable prices for customers.
In addition to its core brokerage services, Robinhood has expanded its offerings to include cash management accounts, debit cards, and cryptocurrency trading. The company’s focus on innovation and disruption in the financial services industry has earned it a large and passionate following among retail investors.
Overall, Robinhood has played a significant role in democratizing access to investing and helping to drive innovation in the financial services industry. While the company has faced some controversy and regulatory scrutiny, its popularity and success have cemented its place as a major player in the world of online investing.