Cresta uses generative AI to enhance contact center performance by providing real-time insights and guidance to sales and service agents. It helps increase agent efficiency, effectiveness, and coaching quality by tracking every conversation and leveraging top performers’ best practices. Backed by Greylock Partners, Sequoia, and Andreessen Horowitz, Cresta works with companies like Porsche, Cox Communications, Vivint, and Holiday Inn to drive smarter, more impactful customer interactions.