Brand Velocity Group Acquires SCORE® Sports


SCORE® Sports, a premier designer, maker, and supplier of youth team sports uniforms and equipment, was acquired by Brand Velocity Group today. The transaction’s terms were not disclosed.

SCORE, based in Wilmington, California, was started in 1975 by two sisters who noticed a need for affordable, high-quality soccer kits. SCORE is now a leading multi-sport uniform and equipment manufacturer, servicing players of all ages in sports such as soccer, basketball, baseball/softball, flag football, and volleyball. SCORE combines high-quality products with a personalized customer experience, both of which are made possible by its cutting-edge, vertically integrated manufacturing operation in North America.

BVG is well-positioned to accelerate its expansion within the resilient $8 billion youth sports sector, which is gaining traction in the post-pandemic environment. SCORE has already begun to design and execute marketing plans by leveraging BVG’s speciality brand marketing agency relationships. SCORE is also leveraging BVG’s massive sports and entertainment networks to form profitable alliances with athletes, teams, leagues, celebrities, and other businesses.

SCORE will utilize BVG’s operating knowledge and focus on boosting company culture through pioneering programs such as Share the Gains, in addition to benefiting from BVG’s marketing capabilities. BVG has allocated 10% of its carried interest earnings to SCORE workers through Share the Gains, allowing them to participate in the company’s financial success as equity investors. In addition to BVG’s carry commitment, nearly 20% of the deal’s limited partners have already earmarked a portion of their expected earnings for Share the Gains.


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