Blue Stripes, a brand dedicated to creating an ecologically and economically sustainable cocoa supply chain, has raised $20 million in its Series B funding round. Leading investors include Zintinus, The Hershey Company, and Whole Foods Market. The funding will help Blue Stripes advance its innovative whole cacao approach, which reduces cacao fruit waste by using 70% of the fruit typically discarded in traditional chocolate production. The brand’s sustainable product line includes Cacao Water, Whole Cacao Chocolate Bars, Granola, Trail Mix, and more.
Founded in 2018 by Oded Brenner, the creator of Max Brenner, and co-founded by Aviv Schwietzer, Blue Stripes is on a mission to transform the chocolate industry. Their use of the entire cacao fruit enhances the fruit’s economic value for farmers while promoting its nutrient-dense benefits, such as antioxidants and fiber.
The Series B funding will support further development of Blue Stripes’ technologies, product expansion, and distribution. Additionally, celebrity chef Nick DiGiovanni has joined as a brand ambassador, helping raise awareness about the cacao fruit’s functional benefits. Blue Stripes products are available nationwide through various retailers and online.
