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How Innovation Shapes Canada’s Online Entertainment Industry

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How Innovation Shapes Canada’s Online Entertainment Industry

While, in any industry, there’s going to be a recognition of what works and what doesn’t, there will also be significant room for innovation. Audiences might react well to something that’s tried-and-true, but then a new emerging trend can catch everyone off-guard because people don’t always know what they’ll like before they see it.

Often, this goes beyond innovation and has to be a perfect storm of factors like marketing and luck. However, in industries like gaming, the importance of innovation is something that can be seen very clearly.

Flexing to Modern Tastes


If you feel that what you’re doing is ultimately just reacting to what’s popular, you might not feel as though you’re innovating. However, there’s a lot more to it than that in reality. To innovate, you don’t just absorb whatever is popular. You examine how something became popular, why people responded to it in the way that they did, and then you can turn it over to find your own unique angle to put on it.

This is nothing new in games; sometimes, it can be done in a very transparent way to audiences. The sheer abundance of battle royale games after the initial success of Fortnite is something that was very easy for anyone to trace back to the source. Alternatively, you might look to ask how you can evolve this trend in your own right. 

Familiar Disguised as New


When it comes to platforms like online casinos, the kinds of games available there – such as variations of slots – aren’t going to be something that’s entirely unfamiliar to players. If someone has a lot of experience playing slot games, these differences might not put them out of their comfort zone too much, but that could be what they’re looking for. They could feel different enough if there are enough changes, such as the inclusion of mini-games, or the addition of aesthetic elements such as fantasy through the Lord of the Rings slot. Platforms like https://www.jackpotcity.ca/ can offer players all of this while also promising an encrypted platform where people can pay how they want, adding an element of comfort to the games that they might consider novel.

Small Touches


When people think of innovation, they might naturally think big. They might feel that to innovate, their game needs to be something that’s never been seen before, that even familiar elements need to be subverted and tossed to the wayside to avoid comparisons to other games. Of course, this isn’t true. Games like Elden Ring and Breath of the Wild utilize the open-world format, yet they were both widely acclaimed as innovative takes on the genre. While there are many reasons behind their success, sometimes it comes down to small elements. In Elden Ring, the lack of a mini-map encouraged greater exploration, as players had to focus on what was in front of them rather than following a pre-set course. 

Innovations in Marketing


The innovations don’t have to solely occur within the games themselves, it might be that the way a new game is promoted can make all the difference. The modern game is one that exists in a whole ecosystem of technology. There are online communities through social media platforms, online communities through the game itself, and comparisons to other games that are unavoidable, even a part of its DNA. So, how a developer chooses to engage the community and the players that are a part of that community might allow a game to thrive, as such as with Baldur’s Gate 3.

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