Wunderkind, a behavioral marketing platform, has raised $76 million in a Series C funding round led by FTV Capital, with participation from Accel and PeakSpan Capital. The funding will be used to accelerate the company’s growth and expand its product offerings.
Wunderkind’s platform uses artificial intelligence and machine learning to analyze customer behavior and provide personalized marketing messages across multiple channels, including email, mobile, and social media. The company works with more than 1,400 brands, including Lululemon, Carter’s, and Uniqlo.
Wunderkind was founded in 2013 as BounceX and rebranded as Wunderkind in 2020. The company has raised more than $135 million to date and has been recognized as one of the fastest-growing companies in the United States by Inc. magazine.
The behavioral marketing industry has grown rapidly in recent years as companies seek to provide more personalized experiences to their customers. According to a report by MarketsandMarkets, the behavioral marketing industry is expected to grow from $7.8 billion in 2020 to $23.1 billion by 2025.
Wunderkind’s successful Series C funding round and its use of artificial intelligence and machine learning to provide personalized marketing messages demonstrate the growing importance of behavioral marketing in the business world. As more companies seek to provide personalized experiences to their customers, the behavioral marketing industry is expected to continue to grow, providing opportunities for innovative companies like Wunderkind.