Beeyond Media, a prominent programmatic Digital Out of Home (DOOH) advertising demand-side platform (DSP), has successfully concluded a $10 million Seed funding round. The funding was led by Ricardo Uribe, a board member of Beeyond Media and the founder of RAU Capital.
With this latest financial injection, Beeyond Media aims to propel its business expansion in both the United States and Latin America, while also bolstering its extensive connected inventory in various other markets throughout 2024. This successful funding round brings Beeyond Media’s total capital raised to an impressive $12.5 million.
The core of Beeyond Media’s offering lies in its unique approach to DOOH, combining programmatic technology with curated services to optimize the reach and return on ad spend for large-scale brand campaigns. The company has earned acclaim for delivering high-quality out of home (OOH) advertising across a diverse array of digital screens, thereby maximizing the impact of advertising efforts.
This seed investment will play a pivotal role in supporting ongoing campaigns and facilitating the expansion of its team in the United States. Notably, in 2022, Beeyond Media experienced an astounding 12-fold increase in sales, and the business anticipates a remarkable 10-fold growth from the previous year.
Alejandro Donzis, CEO and co-founder of Beeyond Media, expressed gratitude for the unwavering support of their investors. He emphasized the massive opportunities within the digital advertising space and how Beeyond Media is trailblazing by demonstrating a superior approach to managing DOOH campaigns. The company’s growing partnerships and client base are testament to their resounding success, and together, they are poised to redefine excellence in the industry.
Ricardo Uribe, an investor at RAU Capital and a Beeyond Media board member, praised the company’s performance, stating that Beeyond Media is strategically positioned to offer a highly valuable global solution in an industry that is experiencing double-digit growth rates year over year.
Beeyond Media boasts an impressive inventory of over 600,000 devices and screens, including billboards, street furniture, airport media, and more, spanning across 17 countries. Their mission is to establish themselves as the premier global DOOH company in a market that continues to grow.
The company has been making strategic moves, including a recent partnership with Place Exchange, a supply-side platform (SSP) for programmatic OOH, which extends Beeyond Media’s already extensive DOOH inventory. Additionally, they launched Beeyond TrueReach, an audience segmentation tool earlier this year, equipping clients with valuable insights from leading providers to execute highly effective and targeted DOOH campaigns.