Appcharge, a direct-to-consumer (DTC) platform designed for mobile game publishers, has raised $58 million in a Series B funding round led by IVP, with participation from Playrix, Creandum, Play Ventures, Glilot Capital Partners, Smilegate Investment, Moneta VC, BITKRAFT Ventures, and Corundum. This brings Appcharge’s total funding to $89 million, underscoring its rapid ascent in transforming mobile game monetization.
The company is experiencing explosive momentum—processing more than $500 million in transactions and achieving 14× year-over-year growth. The latest round comes just nine months after its Series A, reflecting strong market confidence.
Recent court decisions and evolving platform policies have opened the door to DTC models, enabling developers to circumvent app store fees and reclaim control of monetization and customer data. CEO and co-founder Maor Sason emphasized that Appcharge is leading what he calls “the era beyond app stores—and even beyond web stores,” delivering better economics and more customer options.
Appcharge empowers publishers with fully branded web stores, gamified offers, global payments checkout, and mobile in-app SDKs. It now powers 100+ games, with publishers reporting 35% improvements in both retention and average profit.
The company recently launched two new tools:
- iOS Payments SDK
- AppDirect
These expand their suite of DTC offerings, enabling seamless, compliant, and scalable payments across channels.
IVP’s Partner Karthik Ramakrishnan praised Appcharge for its execution and industry positioning, noting it as one of the fastest-growing companies in gaming infrastructure, poised to transform an era dominated by app store control.
Appcharge’s impressive growth trajectory and comprehensive DTC infrastructure make it a pivotal player in reshaping how mobile games monetize and engage players—empowering developers while delivering enhanced value to users.
