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AI Startup Typeface Raises $100 Million From Salesforce, Google

The funding will be used to expand Typeface's platform, grow its team, and meet the distinct needs of enterprise customers.

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Typeface, a generative AI startup founded by Abhay Parasnis, the former CTO of Adobe, has raised $100 million in a Series B funding round led by Salesforce Ventures. Other participants in the round include Lightspeed Venture Partners, Madrona, GV (Google Ventures), Menlo Ventures, and M12 (Microsoft’s Venture Fund). This investment brings Typeface’s total funding to $165 million and values the company at $1 billion.

Typeface focuses on leveraging generative AI to deliver personalized content for brands at scale. Its platform consists of three main components: a content hub where users can upload assets and guidelines, a tool called Blend that uses AI to train and personalize content to a brand’s voice and style, and Flow, which provides templates and workflows for integrating into existing apps and systems.

According to Parasnis, Typeface differentiates itself by placing a greater emphasis on brand governance, content safety, and privacy compared to its competitors. The platform provides dedicated AI models for each customer to ensure the privacy of their assets and activities.

While legal challenges around AI-generated content remain a concern, Parasnis asserts that Typeface customers own all the assets generated on the platform. The demand for generative AI tools is growing, with 25% of business owners currently using or testing such tools, according to a survey by FreshBooks.

The funding will be used to expand Typeface’s platform, grow its team, and meet the distinct needs of enterprise customers. The company aims to empower enterprises to generate personalized content at every customer touchpoint while integrating seamlessly into existing workflows.

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