SaaS is considered the most important technology for the success of almost every business. Every day, B2B, B2C, and direct-to-consumer businesses are using SaaS technologies to improve productivity and increase profits. By mid-2025, at least 85% of enterprise applications are expected to be SaaS-based.
Achieving measurable results can be impressive when using animated explainer videos. See more SaaS video marketing examples at https://zelios.agency/marketing-video-examples/
They are a powerful tool for any product marketing. To make the SaaS videos more effective in reaching the audience, you need to apply the guidelines below.
1. Set the end goal before you begin
Before you start the video creation process, answer the question: what do you want to achieve? What action does your viewer need to perform as a result? This could be filling out a form with contact information, clicking through to a website, or something else.
Understanding this will create a call to action so viewers understand the next step to take.
2. Analyze your competitors
Carefully research your competitors’ ideas. We are not encouraging plagiarism, but it will help in developing your own strategy. Pay attention to the advantages of similar companies, understand what works for them and what is better to give up. Ask experts in your niche for more information. After that, move on.
3. Be creative to resonate with your audience
Your prospects want to know exactly how your product can help them. Show them with accurate data, figures and calculations. But it has to be creative and exciting, not boring. Getting the pitch right is very important. Make sure you stick to the facts, but present them in an interesting way.
Successful SaaS explainer videos combine informative content with memorable visuals. They should include a strong attention-grabbing hook, a clear explanation of the problem the product solves, a demonstration of key benefits, plenty of social proof (customer testimonials), and a clear call to action at the end.
4. Make a marketing plan
A marketing plan will be your roadmap to ensure that the video you create is seen by those who need to see it. Here are a few reasons why you should spell out a promotional plan:
- you will identify and reach only your target audience;
- increase ROI, as videos generate 300% more traffic and nurture leads;
- stand out from the competitors by showing what makes your product unique.
With a plan, you’ll understand how and where to move forward without making mistakes or wasting your budget.
6. Think about ways to distribute your content
Write a distribution plan for your video to help it reach its full potential. Find the best ways to show it to the maximum number of interested users. This can be social media, Google optimization, newsletters, the share button, and more. You need to direct the video to your target audience. This is the only way the marketing strategy can be considered successful.
7. Fill your video with personality
Now, it’s time to put heart into your SaaS marketing efforts and customize the interaction with potential customers. But for this purpose, it’s better to abandon artificial characters and AI animations, and use real people in your video content. This way, you will be able to establish a strong emotional connection with the viewer, inspire his trust and desire to buy a product or service.
In addition, videos with live actors demonstrate the personality of your brand and create an unforgettable experience for your audience. Fill your video with personality, bring your brand to life. You will see how cool it works.
Conclusion
At the end of the day, an explainer SaaS video is a crucial part of any marketing strategy that can help expand your audience and set your brand apart from the crowd of competitors.
So, now that you have the recommendations for creating an explainer SaaS video, it’s time to find the right company to turn your vision into reality. Do detailed research and find a reliable partner that understands your brand, audience, and goals.
In addition, it will be able to realize it qualitatively in a short period of time. Investing in a high-quality video production service means that potential customers will be won over immediately and will stay with you for a long time.
