Optiwise.ai, a pioneering platform for Walmart sellers, has raised $2.4 million in seed funding led by StartupXseed Ventures. The company offers a comprehensive optimization solution for product listings and ads on Walmart’s marketplace using GenAI technology.
Alongside the funding announcement, Optiwise.ai launched Olivia, an interactive AI assistant designed to enhance seller performance.
With this funding, Optiwise.ai aims to further develop Olivia, continuing to support sellers in optimizing their listings and ads, increasing visibility, and growing revenue on Walmart’s marketplace.
AI-Powered Walmart Optimization with Olivia
Olivia, powered by GenAI, helps Walmart sellers by identifying opportunities to improve listings and ads, providing suggestions on keywords, titles, descriptions, and pricing. It adapts content for retail events, including holidays, while maintaining brand consistency across marketplaces. Sellers can ask Olivia for insights into business performance, such as traffic and conversion advice.
Unlike traditional disjointed platforms, Optiwise.ai integrates sponsored ads, organic campaigns, and product listings, ensuring end-to-end optimization of key elements like keywords, descriptions, images, and pricing. This approach boosts product visibility and conversions for first-party suppliers and third-party sellers alike.
Empowering Sellers for the Holiday Season and Beyond
Deepak Goyal, Optiwise.ai co-founder and CEO, highlighted the potential for brands to capitalize on Walmart’s surging growth. “As we head into the holiday shopping season, Walmart offers a massive opportunity for brands to grow revenue and market share,” Goyal said. Olivia simplifies listing and ad optimization, ensuring a seamless customer experience both online and in-store.
The platform also facilitates content repurposing from Amazon A+ listings to Walmart, automating content creation and ensuring listings meet Walmart’s standards, including compliance with the stringent Item Spec 5.0 validation rules.
