Ghost, a leading B2B marketplace for brands and retailers, has raised $40 million in a Series C funding round led by L Catterton, with participation from existing investors such as USV, Cathay Innovation, Equal Ventures, and Eniac. This new capital will help Ghost further develop its platform and accelerate its global expansion.
Ghost’s marketplace connects over 6,000 members, including top brands and retailers across various categories like apparel, footwear, beauty, and home goods. The platform allows brands to enter new channels and geographies, offering vetted buyers access to surplus and wholesale inventory. By helping brands maintain control and integrity, Ghost ensures efficient and profitable inventory management for its partners.
Josh Kaplan, Co-CEO of Ghost, highlighted the company’s focus on becoming the go-to inventory solution for leading brands. He emphasized that the investment from L Catterton, a firm with strong ties to consumer brands, will enable Ghost to pursue exciting opportunities for product and geographic growth.
Dee Murthy, Co-CEO of Ghost, expressed confidence that L Catterton’s retail expertise and global network will further strengthen the Ghost ecosystem, allowing members to unlock new opportunities.
L Catterton’s Managing Director Ian Friedman noted that Ghost’s user-friendly interface, advanced matching technology, and ability to maintain brand control are key reasons for its high customer satisfaction. He sees great potential in Ghost’s ability to solve inventory management challenges and create long-term growth for the business.
