Moselle, a Canadian AI-powered inventory planner and procurement manager tailored for small- and mid-sized e-commerce brands, announced today the successful close of its $2.1 million CAD seed funding round. Led by AQC Capital and MaRS Investment Accelerator Fund, the round saw participation from True, Rebellion Ventures, Highline Beta, Top Knot Ventures, and Singh Capital. This investment will enable Moselle to expand its suite of tools designed to help SMBs streamline inventory forecasting, production planning, and purchasing processes.
Filling a Critical Market Gap
Moselle’s founder and CEO, Lakhveer Jajj, emphasized the challenges SMBs face with inventory management tools that primarily cater to enterprise-level companies. “Small- and mid-sized businesses account for the majority of the CPG market, but they are often underserved by existing inventory management systems,” Jajj noted. Current tools are either too complex or expensive for smaller brands, forcing them to rely on inefficient spreadsheets or overpay for systems they don’t fully utilize.
According to a 2023 study by IHL Group, inventory distortion — either overproduction or underproduction — costs the retail sector $1.77 trillion annually, with SMBs disproportionately affected due to ill-suited inventory tools.
AI-Driven Efficiency for SMBs
Moselle’s AI-powered platform uses proprietary machine learning to help SMBs prevent inventory mismanagement, saving merchants thousands of dollars and up to 100 hours per month by automating key inventory tasks. The customizable platform enables brands to tailor solutions to their unique needs using modular components, ensuring cost-efficiency and operational effectiveness.
“This is a huge opportunity for SMBs to harness AI in their inventory management, and it’s crucial for fast-growing consumer brands to get it right,” said Mike Martin, Director of Investment at True. “We’re thrilled to partner with Moselle in making AI-powered tools accessible to more brands.”
Momentum and Future Plans
Moselle’s platform has already managed $50 million worth of inventory through its automated suite, which includes demand forecasting, purchase order management, and real-time supply chain reporting. With this latest funding, the company is well-positioned to expand its product offerings and further its mission of helping SMBs drive operational efficiency and improve their bottom line.
Emil Savov, Managing Director at MaRS IAF, echoed these sentiments, adding, “We strongly believe in Moselle’s value proposition and the team’s ability to execute their vision.”
As Moselle continues to grow, it aims to bridge the gap for fast-growing brands that need more efficient and affordable inventory management solutions.
