SingleInterface, a SaaS startup specializing in empowering offline businesses to expand their revenues through online channels, has successfully raised $30 million in its inaugural external funding round.
This milestone marks a significant step forward for the Singaporean startup as it aims to broaden its global footprint and enhance its product offerings to better serve international brands.
Despite the continued prevalence of offline operations among enterprises worldwide, businesses are increasingly recognizing the importance of adopting online marketing strategies to attract customers and boost revenues.
The rapid growth of internet users globally, with approximately 67% of the world’s population now online according to the International Telecommunication Union, underscores the significance of this digital shift. In contrast, the global offline population has steadily declined to 2.6 billion in 2023, according to the United Nations.
However, navigating the transition to an online presence can be daunting for many businesses, as existing solutions may be fragmented and sector-specific. SingleInterface addresses this challenge by offering a comprehensive suite of products tailored to multi-location brands across various sectors, including food and beverage, retail, and automotive industries.
The startup collaborates with over 400 multi-location brands in regions such as India, Southeast Asia, and the Middle East, assisting them in managing the digital presence of their physical stores and retail outlets. Its suite of tools enables businesses to drive online customer engagement, enhance discoverability through search engines and maps listings, manage feedback and reviews, and develop websites with SEO management capabilities. Leveraging AI technology, SingleInterface streamlines the digitization process for thousands of stores simultaneously.
Tarun Sobhani, co-founder and CEO of SingleInterface, highlights the significant impact of the startup’s products, noting that businesses experience revenue growth of 15–20% through their utilization.
To further empower businesses, SingleInterface facilitates the creation of detailed store-level websites, localized offers, and two-way communication channels via platforms such as WhatsApp, Facebook, and Google Business Messages. The startup also provides insights to help brands understand and improve store ratings, optimize online campaigns based on local dynamics, and effectively engage with customers.
Among its notable clients are prominent brands including KFC, Pizza Hut, Nissan, Apollo Tyres, HDFC Bank, and TVS Motors, as well as subsidiaries of major Indian conglomerates like Tata Group, Reliance Group, Aditya Birla Group, and Bajaj Group. SingleInterface is expanding its presence in Southeast Asia, Australia, and plans to enter markets in Japan, Korea, and the Middle East.
Led by Asia Partners, a growth investment firm based in Singapore, and supported by PayPal Ventures, the funding round will enable SingleInterface to accelerate its geographical expansion and continue innovating its products to enhance customer experiences.
With a current team of approximately 235 members primarily based in India, the startup intends to bolster its presence across the Asia-Pacific region to further drive growth and support its clients’ digital transformation journeys.
