7 Mile Brands, a consumer packaged goods (CPG) brand incubator founded by entrepreneurs Jason Cohen and Sammy Kestenbaum, has invested $3 million in Drumroll®, a leader in the fresh-snacking segment known for its innovative refrigerated donuts. With only 1g of sugar, 10g of protein, and just 190 calories, Drumroll® offers a guilt-free indulgence that appeals to health-conscious consumers.

Drumroll® was co-founded by former investment bankers and athletes, Hassan Safieddine and Ryan Brothers, who shared a vision of creating snacks that offer both taste and nutrition. Their refrigerated, baked—not fried—donuts come in flavors like Chocolate, Vanilla, and Strawberry, catering to consumers seeking nutritious yet satisfying snacks.

The U.S. refrigerated snacks market, valued at $27.75 billion, is rapidly growing as more consumers prioritize healthier, high-protein options. Drumroll® addresses this demand by delivering protein-rich, low-sugar treats. “Drumroll® is uniquely positioned to transform the fresh-snacking category,” said Jason Cohen, CEO of 7 Mile Brands. The investment aims to expand Drumroll®’s reach and capitalize on the rising trend of mindful indulgence.

Drumroll® co-founder Ryan Brothers expressed enthusiasm for the partnership, highlighting 7 Mile Brands’ experience in scaling disruptive brands. Together, they plan to grow Drumroll® into a staple for health-conscious snackers, blending nostalgic indulgence with modern nutritional value.